613 is a brand that was born out of a desire to bring a revolutionary message of connection between worlds. A connection of unique and uncompromising fashion, which incorporates the structure of the ancient tzitzit garment.

The brand's spirit began 13 years ago in the heart of the great city of Tel Aviv. A 25-year-old fashion designer and entrepreneur who was then beginning a process of repentance, sought to pave a path through the gaps between the sacred and the profane.

And so, in the heart of the journey, he was inspired to start a turban brand called 613.